The fashion industry has a huge online market, and you can often buy something in person from people in Australia for much cheaper than in your local store.
But what if you want to sell something online and you don’t want to spend hours in a mall?
Enter e commerce.
Ecommerce is a new way to sell products online, and it has the potential to revolutionise retailing in Australia.
It is similar to online shopping where you go into a retailer’s online store, select items you want and then buy them.
You then have the option of either selling those items at the store, or selling them directly to customers through eBay.
“It has the benefit of not having to go to a store and then have to go into the online store where they have to look at your order history, your shopping history and all of that,” said John Williams, founder of online retailer ecommerce website ecommerce.commy.comme.au.
“That way you’re not just sitting there and looking at a list of items you have on your wishlist, you’re actually doing it in real time.”
But ecommerce is far from a panacea for the Australian fashion industry.
“The biggest problem for the fashion industry is the internet,” Mr Williams said.
“If you’re going to start an online business, you need to get into the market.”
There’s a lack of understanding of what people want and what they’re looking for.
“And even if you do sell through an online store like ecommerce, there are some risks involved.”
You’re not guaranteed the best prices, but if you’re selling to a very low budget, it’s more likely to go up than down,” Mr Davis said.
So how do you start selling online in Australia?
The answer lies in using ecommerce to sell clothing, shoes and other items online.”
To get into that space you need the knowledge of the consumer,” Mr Brown said.
But the best way to start is to go online yourself.”
Ecommerce for a fashion brand is going to be a really good fit because you’re buying the clothes that are going to sell,” Mr Wilson said.
For a fashion fashion brand like Urban Outfitters, that is not an easy thing to do.”
We had to do it our own way,” Mr Miller said.”[The clothes] will be from our suppliers, they will be in-house and we’re going for the quality of the product that we believe in.
“Mr Brown said the site would be free for people to use and use it as they wished.”
People can just visit the site, pick a brand, pick an item and it’ll pop up on their screen, they can then go to their store and buy the item,” he said.
Mr Brown and Mr Wilson, along with others in the ecommerce business, believe ecommerce could revolutionise the way people buy fashion.”
For fashion to be as ubiquitous as it is, it needs to be an easy way for consumers to go about buying fashion,” Mr Johnson said.