Bignali, a German company that specializes in digital commerce, is set to acquire eCommerce startup eCommerce Marketplace, the US online retail giant announced.
Bignami will be part of the company’s ecommerce team.
Ecommerce Marketplace, which was founded in 2016 by entrepreneur and entrepreneur entrepreneur Adam Kestenbaum, currently operates out of Seattle and San Francisco, the company said.
Its mission is to make the ecommerce marketplace more accessible to all users, regardless of location or budget.
It’s the first major acquisition for the company in the US and first for an international company.
It is one of the world’s largest online retail companies, with a combined online and physical presence of more than 5.2 million customers.
It also offers a range of services, including digital commerce management, payment processing and sales and marketing services.
In a statement, eBay said: “Bignali’s e commerce platform has been a great fit for our growing portfolio of customers.
We look forward to collaborating with Bignamis leadership to make our e commerce offerings even better.”
It is the latest big acquisition by eBay as it tries to bolster its position as the leader in online commerce, which has seen the rise of ecommerce companies like Amazon, which have seen a surge in popularity in recent years.
The online retail titan said it has invested more than $1bn in ecommerce startups since its 2015 IPO, including $500m in Bigname.
The move comes at a time when other US online retailers are looking to buy up smaller online rivals.
Last month, Amazon announced it would acquire ecommerce platform Shopify for $1.65bn, making it the second largest online retailer after Walmart.
In November, Amazon purchased ecommerce site GoDaddy for $135m, bringing its online retailing operation to more than 200 million customers and bringing its overall revenue to more $2.6bn.